| |
| |
|
Copywriting Information |
|
|
|
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. #1 - Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project and run with it or do you need someone who will follow strict guidelines? Do you want a writer with the ability to make technical material readable for the general public or do you need a writer who specializes in retail? Are you looking for a writer you can build a long-term relationship with or will this be a one-time, one-shot deal? Before you start looking, make sure you know exactly what kind of writer you need. Not only will it make the review process go that much faster, but also it help ensure you find exactly what you want. #2 - Check the writer's marketing materials. Are they done professionally? Do they inspire confidence that the writer can complete the project to your expectations? Do you like the way they're written? A writer's promotional materials is a reflection of the writer - make sure you like what you're seeing. #3 - Read samples of the writer's work. Yes, I do mean actually sit down and reading them. You don't have to read every word, but make sure you read enough to determine if you're going to like the writer's style or not. #4 - Check references. Take a look at any testimonials the writer has provided, or if you still have doubts, take the time to call and talk to any references. Don't forget to ask about the relationship the reference had with the writer. #5 - Interview the writer. It's not necessary to do this in person, though. I've been hired plenty of times on the basis of a phone interview only and it's worked out perfectly. But whether in person or on the phone, do take the time to do this. Not only can you find out about the writer's policies and work ethics, but you can also learn about more intangible things, such as a writer's confidence and if you and the writer "click." #6 - Read the fine print. Whether it's a proposal or a contract, get it in writing and make sure you know what it does (and doesn't) include. Don't forget to read any terms and conditions (such as a deposit) and make sure you're comfortable with them before you start the project. #7 - Trust your gut. When all is said and done, make sure you feel good about your decision. Listen to that little voice inside you telling you if this is the right person for the job or if you need to keep looking. Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.com
MORE RESOURCES:
Pakistan-Based MSCopywriters Achieves Outstanding Growth as a ... - PR-Inside.com (Pressemitteilung)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Working on the Internet: Role of Proofreading and Copy editing OnLine When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Kick-Starting Body Copy Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start. On Copying and Stealing Designs The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. Website Promotion: 10 Secret Motivational Triggers That Make People Buy Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. Hey, Client, This Is Me! Sell With Your Writing Voice In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. Some Copy Tips From An Old Hand I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Content is King IntroductionA pencil. Yes, a pencil. Creative Copywriting? There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. Writing Suitable Copy for the Press Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press. How Cliffhanger Paragraphs Capture Readers About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Copywriting 101: Exclamation Point, Friend or Foe? My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Copywriting Businesses - How You Can Get Started Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people demand time with. Still for others, the business aspects of copywriting have just been easy to get. Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1. Why You Should Write To Inform And Not To Sell Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. The Second Most Important Element of Your Ad... after the Headline Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. Engage Your Customer - Write About Benefits Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web articles cheap. 7 Essential Tips for Reviewing and Approving Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How To Find Freelance Jobs - Writing About Food Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept.
|
| home | site map |
| © 2006 |
