| |
| |
|
Copywriting Information |
|
|
|
How to Get Instant Attention
Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets. But do you and I want that kind of attention? Probably not. What most of us want to do - especially with our writing - is to make a positive impression that stays with the reader. That's the reason I wrote the little book "Words That Stick"?to help writers create impressions that stick to a reader's memory like duct tape. So, here are five ideas to help you attract attention: 1. Begin with a unique headline. Some of my favorite headlines are slightly incongruous, or create curiosity. That's what forces me to read more. Example: "Cold wave linked to temperature." 2. A second headline technique: ask a question. Example: "Do you have these symptoms of work fatigue?" 3. In the first sentence, offer the reader some benefit for reading the article. Example: "While biking through the woods last month, I made a discovery that changed my life." 4. Another way to begin: ask why. Example: "Why do I always remember where I left the keys, but never remember where I left the car?" 5. Use the word "you." Researchers say it's one of the most persuasive words in our language. Why? It reportedly makes readers feel you're talking directly to them. Rix Quinn's new book "Words That Stick" offers methods for writing several types of documents. It's available from your local bookstore, or http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/ Rix creates workshops for schools, professional associations, and companies. E-mail him directly at mailto:rixquinn@charter.net
MORE RESOURCES:
Pakistan-Based MSCopywriters Achieves Outstanding Growth as a ... - PR-Inside.com (Pressemitteilung)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
A Copywriting Lesson from Dr. Seuss Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Writing Copy for Voiceovers As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. A Copywriters Rant: Either You Get it, Or You Dont Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe. Its the Headline, Stupid! - Writing Powerful Headlines "It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title. Revealed: The $12,500 Copywriting Formula Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Copywriting Businesses - How You Can Get Started Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people demand time with. Still for others, the business aspects of copywriting have just been easy to get. 7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. 5 Critical Mistakes Most Freelance Copywriters Make Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. How To Become Qualified As A Proofreader The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. 10 Tips for Writing Web Copy One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling. Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product. Super Verbs Really Move Your Copy Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Some Important Tips On Proposals And Price Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price". How To Write Direct Mail That Really, Really Works! So, you have something you want to sell. It may be a product, a service, or a cause. 12 Copywriting Tips to Make Your Advertising More Profitable Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips. Copywriting: Engage Prospects By Involving Their Senses Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Why Is FREE The Most Powerful Marketing Word You Can Use? As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really. How You Can Find Freelance Children's Writing Positions That Will Last Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. Ad Copy - Your 12 Point Inspection! You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them.
|
| home | site map |
| © 2006 |
