| |
| |
|
Copywriting Information |
|
|
|
Discover Your Creativity
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those around you. In western music there are 12 notes per each octave on the keyboard. Only 12 notes. From these simple 12 notes come the various musical works of Mozart, Brahms, Rossini, Beethoven, Donizetti, Bach, Strauss, Wagner, Puccini, Verde, Gershwin, Gilbert & Sullivan, Rogers & Hammerstein. The Beetles, Merle Haggard, Marti Robbins, Louis Armstrong, Elvis, Aretha Franklin, Little Richard, Pointer Sisters and countless other unique performers, composers, and musical forms. What a variety from 12 basic notes! As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff.. But before this process can happen, I have to "pay my dues." I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions. When I am given a set of parameters, I must intensely focus upon these, and then forget about them. Within a week a unique idea "pops" into my consciousness. Several weeks ago, I was consulting with a new client. He had "Hummingbirds" as part of his logo. He needed a slogan. He is in the restaurant trade. How can I tie the concept of "hummingbirds" in with food service? Over time we discovered "Every Bite - Hummingbird Light" Now he has a powerful slogan. We created a good headline featuring his current offering. We listed bulleted benefits (yes, a tiny hummingbird was used as each bullet). And a great slogan. His publicity pulls very well. He is unique in a positive way. Logo. This is usually a unique graphic. Sometimes it can be a simple choice of font face, relative sizes, and placement. But a "killer" graphic logo is best. The logo reflects your whole, unique business philosophy and image. It has to be so crystal clear the public recognizes it instantly. The Colonel's bucket. The golden Arches. CocaCola Bottle. No words are needed. Never Copy. You may Modify. Create New is best. Focus on this task. Then let it go. You might "dream" the solution. Perfect your own unique logo. Headline. Vital to keeping interest of your target market. Going further with the above "Hummingbirds" copy we told basically what it was, "Sunday Evening Roast." Then, right below that line, we "painted a picture" "Imagine yourself dining with your special someone on a secluded terrace. Your cozy wooden table and chair - your temporary sanctuary from a hard plastic world. Your candle gently flickers with each passing breeze. You are enjoying the intimate lightness of Hummingbirds' unparalleled Sunday Roast." Needs a little fine tuning - but it works. Bulleted Benefits. Continuing down Sumptuous Starter-dishes Mouth-Watering Main Course-dishes Seductive Desert-Your choice Free Glass of Red, Rosé, White (Enjoy wines a step beyond - We taste and recommend) Slogan (modified) follows. "Your Traditional British Roast - Every Bite - Hummingbird Light" After that comes phone number, location, directions etc. However, at the last minute we decided to add in this area. "Twiggy" 2-Course (price) "Henry VIII" 3-Course (price) Our target market was the British couple or foursome looking for a great Sunday Evening Roast. Over the years I have collected aids and studied various areas of marketing. Long ago I got copy of active verbs. Recently I got list of "Hypnotic Words" and successful headlines used over the years. Also a list how different colors effect emotions. These are all great references when I am stumped or want to make my copy even better. Some of the "greats" which come to mind are Claude Hopkins, Jay Abraham, Ted Nicholas. Actually, some of the best ideas can be found on current Internet sales letters. Occasionally I find the rare good headline in SPAM sent me. Yes, I even study some SPAM. I have discovered my target market. They need my copywriting skills...the undercapitalized, open-minded, serious entrepreneur. Nobody in my immediate vicinity practices principles of good copywriting. I am unique. I am creative. My clients are unique. They seek creative solutions. They are fun to work with. Our creative ideas keep amplifying each other's. No matter what profession(s) you are into at this time, develop your uniqueness, discover your creativity, dream your solutions. The more you practice, the easier it becomes. By the way, I had no idea what I would write about this month. I kept thinking and thinking. Then "pop" - here it is. Now to polish it up 24 hours from now. 828 words now and finally edited down to 794. You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated. Copyright 2005 - by Robert Leggett - All rights reserved Robert Leggett serves individuals and business owners globally. He helps them grow their business and enrich their lifestyles. Article Archives: (http://www.CyberspaceMarketeer.com) Products & Services: (http://www.EarnYourLiving.com)
MORE RESOURCES:
Original content improves on-page SEO so copywriting is also an ... - NewDesignWorld (press release)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Why Your Advertising Copy is not the Most Important Part of Your Ad If you own a shop in the middle of the desert, and nobody walks past.. Sticky Homepage Copy in 30 Seconds Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around.. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. How To Write An Effective Ad A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. How To Personalize Your Headlines For Increased Profits! Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. A Copywriting Lesson from Dr. Seuss Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Freelance Business Writers - How To Get The Best From Your Writer At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. Keeping It Real: The Only Copywriting Trick That Works Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines Headlines attract attention. Headlines generate interest. Grammatical Mistakes DONT Sell When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time. Bullshit Avoid the use of the word Bullshit It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Three Steps To Pump Up The Drama In Your Copy All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. 5 Critical Mistakes Most Freelance Copywriters Make Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. Prevent Procrastination With Positive Pressure My wife and I recently bought a house.It's currently being built and moving day is slated for December. How To Be Creative Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. Tech-writers: A Necessary Evil New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco. 3 Steps To Better Sales Copywriting Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter. The Power of Saying You Can If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.
|
| home | site map |
| © 2006 |