| |
| |
|
Copywriting Information |
|
|
|
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy? Let me ask you a simple question. "Why do people read any printed material beyond the headline?" The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader. At that moment in time, the headline was an irresistible headline to your reader. How to Write a Headline to be an Irresistible Headline. If you are writing material to sell a product, what is it that your target audience is seeking? Of course, it's the benefits that your product offers them (your product does have benefits for your target audience, doesn't it?). They are looking for a beneficial means of solving their problems. They want to know "what's in it for them." They seek solutions to problems and new options that save time, money, and effort. If your product can do all three, you'll have a winner if you can convincingly convey those benefits to your reader. But, no matter how good the product is and how well it matches their wants and desires, if you don't create headlines that present the benefits to your readers, then you certainly will not have a headline that makes you rich. The purpose of this headline writing technique is to present your solution as the solution to your target market's most base wants and desires. However, in order to render the ideal solution when you create your headline, you must understand what your target market wants... their likes and dislikes... their disappointments and frustrations with other competing alternatives. What is it that bothers your target market most concerning your niche? Once you understand the wants, desires, or dreams of your target market, you can "enter into the conversation inside your customer's mind" as the famous copywriter Robert Collier once taught. Copywriter Maria Veloso refers to this as Frame-of-Mind marketing. Supplied with this important knowledge, it's not too difficult to determine what it would take to create a more beneficial solution. But, you don't want to be content with being a little better than the other options available. If possible, you want to be the ultimate alternative to your target market's problem. What would your target population really desire to have, to be, or to achieve, that their current alternatives fail to provide? What is the right alternative--the best answer to the problem? So, now it's time to become the master copywriter. Put on your thinking cap. Think of how to write a headline that conveys the benefits of your product or service as the solution to the wants and desires of your target market. When creating your headline, try to put yourself in the shoes of your target audience mentally and think of how to give your audience the "perfect alternative"--the biggest benefit they genuinely desire. Create the Irresistible Headline. When writing your headline, your mission is to span the gap between where your target market is and where they want to be. Try to imagine what would be the perfect end state. Then, using picture words, create a mental vision that meets the fundamental dreams and desires that members of your target market harbor inside their own minds. Finally, portray your message as the perfect solution--the dream option. Create an irresistible headline. I'm sure that you have heard the old saying that in order to get rich, you need to find a need and fill it. But that is really not the answer. Many sales people will tell you that that course of action is a sure way to the poor house. People don't buy what the need, the buy what they want. If you need transportation, a Yugo will do, but many people want and buy Mercedes, BMWs, and other expensive cars because the want or desire them, not because they need them. Creating headlines that target needs will result in weak headlines with little results. Create headlines that make you rich by targeting your reader's wants, dreams, and desires. Purchases are made on emotion and then afterwards justified with logic. Sell the dream, not the need. So, find out what your target audience wants, desires, or dreams about and fulfill that want or desire with your miracle product. Then put the strongest benefit in your headline. What might a headline look like that puts a strong benefit right in the headline? How about this example from Jimmy D. Brown: "How to Sell 300% More of Your Product in 72 Hours Than You Did All Month." If you sell products, would you like to do that? Could you resist reading at least a little further on to find out how that might be done? For a product seller, that headline is most likely an irresistible headline. Or how about some of these famous headlines: Headline: "How A New Discovery Made A Plain Girl Beautiful" (If you thought you were a plain girl, would this headline interest you? Would you continue to read on past the headline?) Headline: "Hands That Look Lovelier In 24 Hours - Or Your Money Back" (If you were a woman that thought your dishpan hands were ugly, might you be interested in reading past this headline?) Headline: "Free Book - Tells You 12 Secrets Of Better Lawn Care" (If you wanted a better lawn to win the garden club's yard of the month award, would you order this Free book?) Want your sales to skyrocket? Create headlines that deliver the dream! George Dodge is owner of the http://www.Headline-Creator-Pro.com website where you can download software that saves you time and effort by allowing you to quickly and easily create headlines with push button ease.
MORE RESOURCES:
Original content improves on-page SEO so copywriting is also an ... - NewDesignWorld (press release)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
How To Find Editing Services Online Quality is what you need. What you don't have is time. How You Can Find Freelance Copy Editing Jobs Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list. No-Holds-Barred Conversation with Dan Lok - Part 1 Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. Copywriter Rates, Getting The Facts Beforehand Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product. Can You Become a Freelance Copywriter in Los Angeles? Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. Four Simple Steps to Improve Your Sales Copy You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. 3 Keys to Better Online Copywriting Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well. Why Is FREE The Most Powerful Marketing Word You Can Use? As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really. How To Find Freelance Copywriting Jobs Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for. Keeping It Real: The Only Copywriting Trick That Works Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Be That Copywriter Everyone Wants to Work With So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. Organizing Your Data to Write Better Copy Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. 8 Reasons to Outsource Your Copywriting Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead. The Power of Saying You Can If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet. Writing Great Website Sales Copy Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce. Is Your Content Provider Selling You Ripped Content? Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so.
|
| home | site map |
| © 2006 |
