| |
| |
|
Copywriting Information |
|
|
|
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Personally I could care less because something that is BS needs to be called what it is; after all why let the people who tout such malarkey get away with it. In the old west we use to call it like it was; we called an ace, an ace and a spade, a spade. That is what it was, so that is what you called it. However in this new world with whiners everywhere and political correctness you can be made to look like a fool for telling the truth. You will be called unprofessional for calling someone a liar or calling the words of a liar, bullshit. What is interesting is that the bullshiter is trying to stand on a pillar or podium of ethical and moral high ground and trying to have you believe their bogus notions do not stink. If you point out the BS'er is lying or full of bulloney or baloney, you are taken to task and told you are unprofessional. Which is better in my opinion than being an out right liar. However why be any of those things. Simply change your vocabulary a little. In previous periods folks used other terms to describe complete and utter nonsense, as bullshit was not so prevalent. There just were not a lot of bulls around so the crap from them was so spread out, it did not pile up and stink in the humid air. Sparsely released piles of manure were spread over large areas and no one really used the term. They used other terms such as: humbug, poppycock, tommyrot, hooey, twaddle, balderdash, claptrap, palaver, hogwash, buncombe (or "bunk"), hokum, drivel, flapdoodle, bullpucky, etc.. When describing things that are bullshit such as this article, I often use terms like minutia, bull or BS instead of the proverbial bullshit. Oh and on occasion when you simply cannot describe the enormity of the crap being fed and you chose to use this word bullshit against my advice, be sure not to hyphenate it; bull-shit. That makes you look unprofessional, ignorant and too broke to afford a decent dictionary or copywriter, which you might want to look into either way. Think on this BS a while. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Pakistan-Based MSCopywriters Achieves Outstanding Growth as a ... - PR-Inside.com (Pressemitteilung)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Is Freelance Hiring Right For You? Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. Does Your Copy Look Fake To the Search Engines? From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. 10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure. 9 Tips for Great Design of Your Marketing Materials 1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Be That Copywriter Everyone Wants to Work With So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. Sales Headline Copywriting - Two Quick Steps to Success Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. Copywriting 101: Exclamation Point, Friend or Foe? My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat! According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy. Sticky Homepage Copy in 30 Seconds Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around.. Ten Eye Popping, Jaw Dropping Ad Copy Secrets In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. Write Benefits in Your Headlines to Deliver the Dream! When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader. 5 Rules for Effective Written Sales Communications Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications. Its Time To Start That Swipe File Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. Kick-Start Your Juices Listen, consider this scenario.You have a deadline to honour. Working With a Freelance Editor If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window.Sadly, these sorts of mistakes are the result of the major misconception that you have to be cold and impersonal in your copy if you want to seem professional. A Writers Secrets Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. Boost Your Conversion Rate In Three Steps When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. How To Be Creative Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. Freelance Copywriting Advice #1: Take the Scary Jobs From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.
|
| home | site map |
| © 2006 |