| |
| |
|
Copywriting Information |
|
|
|
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title. You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines. Use alliteration. That means using words that begin with the same sound, such as "Peter's Perfect Plan." Take a familiar saying and turn it around. Take a cliche and put a new spin on it. What does the early bird get (instead of the worm) in your headline? Be timely. Reference something in the news, a holiday, or other happening that is on readers' minds. Use numbers. "7 Things You Need to Know Before You (Go to the Hospital, Buy a House, Use Your Credit Card, Get Married, whatever)" will get attention, because anyone contemplating the action will want the information. Use "hot" words. Some words are powerful, and can be used effectively in headlines and titles. "Free," "Secrets," "Insider," "New," etc. are grabbers. Be controversial. Make a statement that goes against the prevailing wisdom. Use a question. Get readers' interest by asking a question in your headline, then satisfy their curiosity by answering it within the text. Keep it short. Long Headlines can work, but short ones are better. Don't make readers work that hard. Pique their curiosity. For a press release on mystery shopping, I used the headline, "Local Woman Spies on Businesses for Fun and Profit." Why does she spy on businesses? What is she looking for? Who hires her to do this? Promise a benefit. Everyone wants to know WIIFM.(What's In It For Me?) Tell them right up front with a headline that promises a great benefit, then be sure you deliver the benefit. Follow these tips and you'll write better press releases, articles, and sales letters. They'll be read by more people, and that means more success for you! Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Long Copy versus Short Copy When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. Deciding What Voice to Use in Copy You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. Sales Headline Copywriting - Two Quick Steps to Success Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. 11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses) Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. 12 Copywriting Tips to Make Your Advertising More Profitable Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips. The Power of Saying You Can If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet. Steps to a Writing an Effective Press Releases Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. Sticky Homepage Copy in 30 Seconds Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around.. How to Write Ad Copy that Sells When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. How You Can Become A Freelance Business Plan Writer As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Ghostwriting: Your Questions Answered Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. Freelance Business Writers - How To Get The Best From Your Writer At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. 8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. Four Things Every Web Site Headline Must Do As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. Ten Eye Popping, Jaw Dropping Ad Copy Secrets In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. Fill Your Readers with Confidence Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. A Copywriting Lesson from Dr. Seuss Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out. What A Ghostwriter Needs To Do To Earn Top Dollar The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
|
| home | site map |
| © 2006 |
