| |
| |
|
Copywriting Information |
|
|
|
Are You Losing Customers Because of Typos?
Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself? A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Whereas the physical store has the credibility of location, physical presence (you can find them if there's a problem) as well as community reputation, a customer on the internet can only rely on your words to determine if they can trust you or your services. To do so they judge the credibility of a site by a variety of criteria. Do Customers Really Care? A Consumer Report by WebWatch looked at the factors that influence a person's opinion of the credibility of various websites. The report indicated that although the look of a site had the most influence on a visitor, the tone of writing and functionality of the site also affected the visitor's opinion of whether a site was credible or not. Simple steps such as providing clear information, checking that links are working, using proper grammar and checking for typos are often overlooked in the excitement of building a website or writing a sales letter and driving traffic to it. Although the site might look wonderful, what impression is left on the customer when links are dead and the copy is poorly written or hard to follow? It's Easy to Fix By reviewing your site from the viewpoint of a customer, ask yourself; is the information is easy to understand? Do the relevant links work? And is the navigation of the site easy to follow? Since website surfers are known for short attention spans, and marketers spend much time and effort getting them to a website, you do not want them to leave because of avoidable mistakes. Easy reading also relates to simple color schemes. Black print on a white background is almost always the best choice. Although funky or trendy colors may work well for attention, they can cause strain to the eyes of the viewer when used for copy. Save the color for other areas. Also choose easy to read fonts like Arial, Times New Roman etc. Fancy fonts are difficult to read and may be distorted on different browsers. Get an Outsider's Viewpoint Naturally, it is difficult to be completely objective about our own work, so ask a friend or family member to check things out for you. If they are similar to your target market, even better. Don't ask someone who will not be honest. Remember, your business depends on your contact with customers. It is better to see where your copy needs improvement from the beginning than to miss out on customers who were put off because of mistakes, bad links or unclear information. If you do not have someone who can help you, you can also hire the services of a virtual assistant. Virtual assistants are available for many specialties, as well as general business needs such as proofreading. Whichever you choose, do take pride in your writing and show respect of your customer's time and intelligence by providing the best information you can for them. Shannon Emmanuel owns and operates 'Your Virtual Assistant'. Great service and reasonable rates for the small business owner: http://www.assistant-for-hire.com
MORE RESOURCES:
Leap to the top with new in-house web copywriting service from ... - Response Source (press release)
Pakistan-Based MSCopywriters Achieves Outstanding Growth as a ... - PR-Inside.com (Pressemitteilung)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. How to Write Ad Copy that Sells When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. How to Write for a Paper or Magazine l. Introduce yourself to the editor of your local newspaper. How To Become A Freelance Copywriter In New York As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. Custom Writing Services: Market Overview Market identification Custom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based. Step One for Copywriters: Understand WHAT to Say Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page. Five Keys To Leaner and Meaner Copywriting Grab 'em and don't lose 'em. Every marketer knows that one. A Copywriters Rant: Either You Get it, Or You Dont Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe. Freelancers Can Jump-Start Your Publicity Initiative If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. Direct Mail Sales Letters Flow Better With Subheads A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are. How to Write Carrot-Wielding Copy! A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation. Touching the Prospect's Emotions in Your Sales Letter Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. 3 Copywriting Tips - How To Edit For Mass Appeal! Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think. The Formulas Freelance Copywriters Employ When Creating Web Content What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process. How Ghost Writing Articles And Booklets Can Earn You Big Money! Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs.Making money as a freelance writer can be tough especially for newbies with no samples or prior experience. Can You Become a Freelance Copywriter in Los Angeles? Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. How To Find A Copywriting School Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Deciding What Voice to Use in Copy You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. 13 Steps to a Slippery Slope Online Sales Letter Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only! Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud.
|
| home | site map |
| © 2006 |
