| |
| |
|
Copywriting Information |
|
|
|
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients? Most likely you attract them through the written word in some sort of advertising, articles, or press release. In each case you need a headline. In fact, every printed document you publish should have a headline on it. Yes, even including your business card, if you have one! So, what should go in your headline? Below are seven headline ideas that have proved profitable in the past. Remember the goal of the headline is to stop your reader dead in their tracks and get them to read further in to your sales copy. 1). Answer the question, "What's In It For Me?" Offer the reader a big benefit or promise of they continue reading. Here are a few examples: * The Secret of Making People Like You * Who Else Wants A Screen Star Figure? * You Can Laugh At Money Worries - If You Follow This Simple Plan * How to Win Friends and Influence People The promise can be either explicit or implied, but it must be clear to the reader. 2). Tightly target your headlines. Don't write your headline to everyone. A headline written to everyone in reality is written to no one. Grab the attention of a very specific target audience by mentioning them by name. Here are some examples of tightly targeted headlines. * To People Who Want To Write - But Can't Get Started * To Men Who Want TO Quit Work Someday * For the Woman Who Is older Than She Looks * CAR Owners ... Save ONE GALLON OF GAS In Every TEN * GIRLS...Want Quick CURLS? * Attention Small Business Owners: Why Doesn't Your Advertising Work? Finally, You Can Stop Wasting Good Money On Useless Advertising! FREE Report Reveals How To Get More Customers In A Month Than You Now Get All Year - Guaranteed! Call 1-877-232-9362, Toll-Free, 24 hr., For FREE Recorded Message Now! 3). Do you have something new and exciting to offer? Try writing headline like these: * New Cake-Improver Gets Your Compliments Galore! * Great New Discovery Kills Kitchen Odors Quick! - Makes Indoor Air "Country Fresh" * Announcing... The New Edition Of The Encyclopedia That Makes It Fun To Learn Things * Announcing The New FORD CARS For 2006 * Breakthrough Money-Making Secrets That Sex Sites Do Not Want You to Find Out About - Uncovered And Revealed Inside! * Breakthrough Internet Marketing Group Uncovers The Secrets To Getting Rich On The Web Using Simple Math Strategies! 4) Got a quick and easy solution to a problem? People are always looking for faster and easier ways to do things, so let them know. * Headline Creator Pro Software Generates 100 Winning Headlines Quickly With Push-Button Ease! * PLAY GUITAR In 7 Days Or Money Back [Note: Quick and easy is implied] * Hands That Look Lovelier In 24 Hours - Or Your Money Back * How I Improved My Memory In One Evening * How A New Kind Of Clay Improved My Complexion In 30 Minutes * Here's a Quick Way to Break Up a Cold. * How To Take Out Stains... Just Follow These Easy Directions * Here's What to Do to Get Rid of Pimples Fast 5) Ask a question, especially one that can't be answered by "yes" or "no." When a question can't be answered by "yes" or "no" the reader will generally continue reading to discover the answer. The human mind hates to be left wondering about the answer to a question. Pose a question and the human mind will work to find an answer. * Can You Talk About BOOKS With The Rest Of Them? * How Much Is "Working Tension" Costing Your Company? * Do You Make These Mistakes In English? * Five Familiar Skin Troubles - Which Do You Want To Overcome? * Which Of These $2.50 to $5.00 Best Sellers Do You Want For Only $1.00 Each? * Who Ever Heard Of A Woman Losing Weight - And Enjoying 3 Delicious Meals At The Same Time? * Whose Fault When Children Disobey? * Can You Pass This Money Test? 6) Write a hook into your headline to get your reader to continue reading. * WARNING: Don't Pay For Another Ad Until You Read This Message! * WARNING: Don't Join An Affiliate Program That Doesn't Meet The Following Criteria! * Using A Lawyer May Be Dangerous To Your Wealth * The Truth About Getting Rich * The Most Expensive Mistake Of Your Life * How The Next NINETY Days Can Change Your LIFE 7) Put a guarantee in your headline to increase trust. * Guaranteed To Go Through Ice, Mud or Snow - Or We Pay The Tow! * Hands That Look Lovelier In 24 Hours - Or Your Money Back * PLAY GUITAR In 7 Days Or Money Back * Hot Fresh Pizza Delivered Right To Your Door In 30 Minutes or Less - Guaranteed! Writing headlines doesn't have to be hard. It just takes a little time and practice, so sharpen your pencil and let's get to work. George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Web and http://www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
MORE RESOURCES:
Original content improves on-page SEO so copywriting is also an ... - NewDesignWorld (press release)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Three Tips For Magnetizing Your Copy The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is. 3 Tips For Writing Better Headlines The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to action). Can Honest Copywriting Succeed? I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. 42 Deadly Ad Copy Sins That Ive Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Its Not What You Say But How You Say It Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. Hooks, Lines & Sinkers Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights. Art Of Writing Profitable Classified Ads The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling. Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!) I know, I know. Times are tough. Writing Copy for Voiceovers As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Freelance Writers: Double Your Income Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns. Fill Your Readers with Confidence Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. Kick-Start Your Juices Listen, consider this scenario.You have a deadline to honour. Five Keys To Leaner and Meaner Copywriting Grab 'em and don't lose 'em. Every marketer knows that one. Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars! Subhead.. 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. 16 Golden Rules of Master Copywriting You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns. Give Me $1 And Ill Have A Powerful Marketing Weapon One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. Writing Tips for Your Website Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. Freelance Technical Writers - How Much Are You Worth? Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established.
|
| home | site map |
| © 2006 |