| |
| |
|
Copywriting Information |
|
|
|
Web Copy - How Much is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting - often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually! Yet people continue to use it. Information gathering is the most common use of the Internet (American Express survey, 2000). And it seems work-related searches are amongst the most common, with 48% of people using the Internet to find work-related information, as opposed to 7% who use magazines (Lyra Research, 2001). Interestingly, however, the average person visits no more than 19 websites in the entire month in order to avoid information overload (Nielsen NetRatings in Jan 2001). So how do you ensure your site is one of those 19? How do you make your content helpful without making it overwhelming? That's what this article is about? I've written several articles on WHAT to write on your website in order to make it helpful. (See http://www.divinewrite.com/benefits.htm, http://www.divinewrite.com/webbenefitwriting.htm, and http://www.divinewrite.com/webwriting.htm) But that's only half the battle? Businesses also need to know HOW MUCH to write. Here are 5 quick rules of thumb to help you decide how much is enough. 1) Know your audience (Reader or Search Engine?) Think about whether you're targeting human readers (potential customers) or search engines. This must always be one of your very first questions, as the answer will determine your approach to content. In general, human readers think less is more. Search engines, on the other hand, think more is more (well, more or less?). In many ways, it comes down to a question of quality versus quantity. Human readers are interested in quality, whereas search engines are interested quantity. Human readers want you to answer their questions and make it clear how you can benefit them. And they don't want to wade through volumes of text. Search engines want a high word count, full of relevant keywords, and short on diagrams. (See http://www.divinewrite.com/seocopy.htm for more information on writing for search engines. See MORE RESOURCES:
Pakistan-Based MSCopywriters Achieves Outstanding Growth as a ... - PR-Inside.com (Pressemitteilung)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Its the Headline, Stupid! - Writing Powerful Headlines "It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title. Its Time To Start That Swipe File Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. Can Anyone Succeed as a Freelance Copywriter? This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer. Copywriting for the Web: Do You Have What It Takes? In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills. 5 Deadly Copywriting Mistakes That Kill Sales Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits. 5 Critical Mistakes Most Freelance Copywriters Make Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. Common Mistakes That Can Kill Your Web Copy Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. Accelerate Your Freelance Copywriting Master Business Plan! Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are. Finding Your Clients Business Problem Leads to Better Copy WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing. Four Things Every Web Site Headline Must Do As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. Write Benefits in Your Headlines to Deliver the Dream! When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader. How To Find Freelance Copywriting Jobs Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for. 7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Fill Your Readers with Confidence Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. How You Can Find Freelance Children's Writing Positions That Will Last Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. Writing for People and Search Engines Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. Writing Benefit-Driven Web Copy - 4 Steps to More Sales You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite. Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!) I know, I know. Times are tough. Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. 10 Keys to Copy That Sells! Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..
|
| home | site map |
| © 2006 |
