Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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How to Make an Emotional Connection Through Your Copywriting
American Chronicle, CA - May 5, 2008
"But how do you do it?" That was a question I was asked by a prospective client the other day. While he was a good writer, he was frustrated with trying to ...


(Prudent Press Agency)--
Prudent Press Agency (press release), Netherlands - May 10, 2008
Search engine optimisation includes processes like SEO copywriting, web designing, programming effective coding and link development. ...


New Professional Copywriting Service Ups the Ante For Unique ...
Emediawire (press release), WA - May 1, 2008
It's these kinds of proven results that Priceless Writers now bring to the professional copywriting services market for their clients. ...


Web Stockbridge Consultants shared different methods on Online ...
Live-PR.com (Pressemitteilung), Austria - May 9, 2008
... banner advertising, email correspondence, branding, search engine optimization, and quality copywriting. Some solutions involve targeting a specific ...


Just Click To Tap Global Talent
Financial Post, Canada - May 5, 2008
A third person may be copywriting. Mr. Aflalo finds these people via Guru.com, an online service that hooks up contractors with companies needing specific ...


Copywriting Techniques Across Industries
MarketingProfs.com (subscription), CA - Apr 21, 2008
I have a background doing freelance copywriting for article and white paper marketing in high tech, but I am trying to move into biotech. ...


How to Get Double-Digit Response From Customer Surveys ...
MarketingSherpa.com (subscription), RI - Apr 23, 2008
SUMMARY: Online surveys can really add to your bottom line. You learn valuable information about your customers. Doing them right can make them even more ...


Online Copywriter
Bizcommunity.com, South Africa - May 8, 2008
A Cape Town based company requires an Online Copywriter with 3 years copywriting experience, including writing copy for websites, sales copy and ...


Books explore role of emotion in marketing
Kansas.com, KS - May 7, 2008
Lakhani presents basic copywriting principles in the context of "subliminal persuasion," which makes it sound arcane and exotic. ...


How I Make an Extra $5000 a Month
Connected Internet, UK - May 4, 2008
You can also peddle copywriting skills for $10. It?sa magical haven to make money if you have expertise. What?s that I hear? You don?t have any? ...

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