| |
| |
|
Coffee Information |
|
|
|
Starbucks Coffee History
To summarize something as phenomenonally successful as Starbucks coffee history might be a challenge. Many volumes have been written on the subject, it is examined and taught in business schools, and whole semesters are dedicated to the marketing genius of the company. The amazing success of Starbuck's business model certainly deserves commendation if not adoration in the business world. The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Shchultz represented here in the U.S. In 1982 Starbucks coffee history was changed forever when Baldwin hired the energetic Schultz as the new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe' latte' and, as he observed the cafe patrons chatting and laughing joyously while sipping their coffees in the elegant surroundings, inspiration struck. In what he describes as an epiphany, the idea hit him, "why not create community gathering places like the great coffee house of Italy in the United States?" he wondered. This idea would place Starbucks coffee history into the annuls of business journals for decades to come. However, his idea was not well received by Baldwin as he wasn't too keen on getting into the restaurant business and distracting him from his original plan of selling whole beans. But he did let him test a small espresso bar in the corner of one of the stores. It was an immediate success and Schultz branched out on his own and opened Il Giornale, a coffee house named after Italy's largest newspaper, 'The Daily'. In 1987 Starbuck's was up for sale and Schultz raised the $3.8 million by convincing investors of his vision, one hundred and twenty-five outlets in the next five years. Schultz modified the Starbuck's bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbuck's and converted the six existing Starbuck's roasting shops into elegant, comfortable coffee houses. Starbucks coffee history was just was beginning to take shape. Shultz exceeded his goal of one hundred and twenty-five stores in five years, in 1992 there were 165 cafes in operation. Today there are over 8,000 stores in 30 countries and annual revenues in excess of $7.5 billion. © Copyright Randy Wilson, All Rights Reserved. You can find more articles on coffee such as Coffee Breaks, Coffee and Health and Coffee Colonics.
MORE RESOURCES:
Coffee - Google News |
|
|
|
RELATED ARTICLES
Gourmet Coffee Beans You can be a coffee lover without knowing much about coffee beans, but learning a little bit about the different types of coffee can help you get the perfect cup every time. There are many types of gourmet coffee beans. Italian Coffee - Something For Everyone Espresso, caffè latte, cappuccino; there would seem to be as many types of Italian coffee as there are pastas. And just like pasta, Italian coffees are an art form accompanied by hundreds of customs and traditions. Choosing A Coffee Maker - Tips On Finding The Right Features Choosing a good coffee maker is not a decision to be taken for granted. If you are going to spend money on your favorite coffee, you will want to make sure the coffee maker you choose is of good quality and has the features you want. History of Instant Coffee Mention instant coffee to any connoisseur and you are sure to get a frown of disgust. Yet, who among us hasn't, after finding the coffee tin empty, scoured the cupboard in desperation with hopes of finding a long since misplaced jar or 'hotel packet' of instant coffee? And, after sighing in relief, relished in amazement that it is still good after all those years of obscurity, abandonment and outright neglect on the dusty top shelf at the back of the pantry. 11 Effects of Caffeine on The Body Caffeine is big business. There are new coffee shops popping up all over the place. Coffee Drink Basics When you enter a coffee house, you have a multitude of drink choices like latté, cappuccino, straight shot and caffé mocha just to name a few.Sometimes knowing what to order can be overwhelming unless you know what you are getting. Gourmet Coffee Habit Costing Consumers as Much as $1,500 Yearly Gourmet coffee consumers rarely consider the cost of their daily coffee in terms of the expense to brew premium whole bean coffee at home (50 cents to 75 cents) with prices of a pound of gourmet coffee beans versus a two or three cup a day ($4.50 to $6. Try the Tradition of Turkish Coffee and Taste the Difference The Europeans got their first taste of Turkish Coffee, and coffee in general from the Ottoman Turks, who brought coffee to the West. They were great coffee drinkers, both at home and in public houses, the forerunners of our cafés, which started to spring up across the Islamic countries. Diabetes and the Preventive Power of Coffee! Type 2 diabetes mellitus is one of the most rapidly accelerating diseases today in terms of number of people afflicted. Theories abound as to why this is the case; however, scientists are now looking at new ways to improve the overall health of those both at risk for and suffering from this disease. Tea at Sea Marylyn Monroe famed amongst other things for her love of Tea once said that, "World Peace would be with us if politicians drank tea at meetings" - or something to that effect. And she was very true in her words, very true indeed. Does Your Morning Coffee Cause You Pain or Discomfort? Does your morning coffee cause you pain? Are you frustrated when a night out dining with friends ends in discomfort instead of relaxed conversation? Do you carry antacids with you every day?Heartburn is more than just a nuisance. It can detract from enjoying a meal, force you to change your routine and hang over your every decision - what to eat, what to drink, when to lay down. Who is Juan Valdez? Juan Valdez is a fictitious character who was created in 1959 to represent the National Federation of Coffee Growers of Columbia, founded in 1926.He is one of the most familiar faces in the advertising world, with his moustache, sombrero, poncho and his faithful mule, Lana. Coffee and Asthma? Here are some facts about the relationship between coffee and asthma. Regular coffee drinkers have about 1/3 less asthma symptoms than those of non-coffee drinkers according to a Harvard researcher who studied 20,000 people. Your Kitchen Wants to be Sexy - Top 5 Snazzy, Sexy Coffee Makers that are Sensational When it comes to coffee makers there are thousands to choose from. Among these thousands there are differences in price, functionality, warranty and style. La Minita Coffee - It's in the Green Beans La Minita; Spanish for "The Little Gold Mine" says it all. La Minita is arguably the best coffee in the world and is sipped by the who's who in the specialty coffee industry as well as by those of us who have access to it in our businesses. There is More to Motivation Than Meets the Coffee The stress of unemployment can really take a toll on ones confidence and state of mind. For some individuals, it could lead to depression, for others - a mere lack of motivation and feeling of hopelessness. Heating Vegetable Oil to Frying Temps Forms Toxic Compound New research by a University of Minnesota professor and a graduate student shows that when highly unsaturated vegetable oils are heated at frying temperature (365 F) for extended periods-or even for half an hour-a highly toxic compound, HNE (4-hydroxy-trans-2-nonenal) forms in the oil.A. Portrait of a Barista The barista is the Italian word for the skilled person who prepares coffee (ultimately espresso) in a coffee house.What would you want your barista to be like?This is not a trick question. Coffee Storage Myths; Freeze Your Fresh Roasted Coffee & Other Popular Misconceptions So you are finally fed up with that bland black liquid, you once called coffee, brewed from the finest can of generic supermarket grinds. You are financially outraged at the price of a single cup of designer coffee shop coffee. Coffee, Caffeine & Fitness One look at a line at the local Starbucks in the morning and you don't need to be convinced of the huge amount of coffee consumption in the U.S.
|
| home | site map |
| © 2006 |