| |
| |
|
Auction Information |
|
|
|
Professional eBay Auctions Reap the Profits for Sellers
eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the rest and that customers keep coming back to you. The answer is simple.... Professional Listings! This covers all aspects of the transaction from the listing itself, how the customer is interacted with to how the item is packed and shipped. If you ignore any stage of the process then you are going to force your customers to go elsewhere. Your are offering a service to the customer, if they get bad service then they will go elsewhere and remember there are millions of items for sale on eBay so the customer doesn't even have to try hard to go elsewhere. Remember, Professional Listings will give you the edge over the rest and also the highest selling price and profit. Split your auction process into the following stages and follow the below guidelines: The listing itself has to be: Correctly written, You have to grab the attention of the reader and hold it and a poorly written listing will do nothing but FORCE the customer onto the next listing available. Use your knowledge of the item and use the key words and phrases that will 'push the buttons' of the customer, if you were buying the item what would sell it to you? Look at other sellers listings and determine selling strengths and listing opportunities and develop on them, these are the people you want to stand out from after all. Above all use proper English (or your native language), do not use text speak and shortened 'phrases' and also capitalise properly as a listing completely in capitals is an instant invite to close the listing down. Correctly formatted, eBay provide the following auction sections as standard, use them correctly and effectively to maximise your listing potential and 'kerb appeal'. Remember first impressions count! Auction Title This is the FIRST thing that your customers will see. Make it short, sharp, to the point and most of all DO NOT include silly characters and smiley faces in it as all that does is make you think that the auction seller is 'just a kid'...NOT A VERY PROFESSIONAL IMAGE FOR YOUR CUSTOMERS TO HAVE. The default search on eBay only scans the title so you need all your keywords in there, so don't waste the space on rubbish. Auction Description This is your opportunity to fully describe the item and as such needs to be as complete as is possible, the more information the customer has the more they know what they are buying and the more likely they are to form a professional image of you as a seller. i.e.. this seller gives a true indication of the item and doesn't try to hide anything. Always include the strengths and weaknesses (faults) of the item as these are both SELLING POINTS. Strengths are obvious but weaknesses as a selling point, surely not! The more accurate the description the more the customer can trust you and will develop a professional image of you and more importantly keep coming back to your eBay auctions. Think about what you are writing, does it fully describe what you are trying to? Words like 'great condition' and 'like new' are not good enough because different people interpret these in different ways so be specific and add extra detail to ensure that there are no crossed wires. This information has to be correctly presented to the customer, the majority of eBay listings as simply just typed out in the editor ebay provides, which is perfectly acceptable but your listing will just appear in boring black and white. Remember the idea is to make your listing stand out and look professional and the simplest way to do this is to use HTML to format, add tables and images in order to liven up the listing, this is very simple to achieve and I offer some FREE to use templates here. Using templates will also help to develop a business identity for your auctions so that the customer can instantly recognise you Within your listing also take the opportunity to cross promote your other auctions, it is free publicity which will encourage the customer to take a look and will generate greater sales opportunities from singular listings. Its as simple as adding a link to your other auctions on the listing page itself. Include Pictures Simply remember : A PICTURE PAINTS A THOUSAND WORDS All professional web sites use images and so should you, for a review of the importance of pictures go to the eBay picture guide. Always give payment and shipping details Would you buy something without knowing the full cost ? No, neither will your customers. A truly professional listing will always detail shipping charges up front. Again use the principle of the more information you give the better. Mike - webmaster at Online Auction Traders Resource Visit ebay templates to use for FREE to develop your online business.
MORE RESOURCES:
Auctions - Google News |
|
|
|
RELATED ARTICLES
How Pop-Culture Collectibles Can Increase Your Online Auction Profits How Pop Culture collectibles can increase your Online Auction profitsWith the increasingly competitive environment for products to sell in the online auction arena, sellers are getting more creative as to the items they purchase for re-sale.While some of the Dutch Auction items that are frequently sold on eBay will always maintain their commodity status and always sell well, Pop Culture collectibles will usually generate a higher profit-per-item simply because of a combination of two forces. Top 10 Free Online Wholesale Resources By the time that a product has made it to your local retail store, it's probably changed at least three people's hands, possibly even more than that. And each one of those people had to mark up the cost of the item to cover their investment and make a profit. Making Money on eBay is Really Easy If I can do it you can.Let me tell you my story. Drop Ship Your Way to eBay Profits One of the most difficult things to do when looking to start an online business is to find that elusive supplier that will supply you, put simply you need a source of real products to sell. Drop shipping is a perfect way to achieve this and lets you develop the perfect online business. The International Affiliate Program of EBay eBay trades in more than 33 international countries with over 157 registered users worldwide with 75 million based in the USA and 10 million in the UK.eBay's affiliate program must be the mother of all affiliate programs as far as size and potential scope for earning an income through promoting other peoples items. eBay - Getting More Bids Using An Auction Preview If you sell in small niches as I recommend and are organized enough that you know what you will be listing on eBay 1 to 2 weeks ahead of time, you should give serious thought to previewing your upcoming auctions for your customers. The result can be increased sales and higher final bids. Search... Search... Search Your Way To eBay Cash! One of the most valuable things in life is the ability to learn a skill. One of my dad's favorite sayings was "You can give a man a fish and he will eat for a day, or you can teach a man to fish and he will never go hungry. Royal Memorabilia -Smart Trading and Fake Dodging This is my second article about trading royal memorabilia on eBay and other online auctions. We're going to explore just what items are really tradable, how and where to find your stock and mention some definite pitfalls to avoid. Ebay And Dropshipping, A Marriage Made In Heaven? eBay is the 'BEST' opportunity you can use right now to make money online in the dropshipping business from the comfort of your own home.Thousands of people just like you use eBay auctions on a daily basis to sell and buy products on the Internet; now it's your time to START your own dropshipping home-based business and succeed in the eBay auctions 'game'!There are no special skills required for this dropshipping business, all you need is a computer, Internet access and some basic computer / Internet knowledge. A New Definition of Buyer Beware "Who's Suzie?"My wife Katrina had been acting strangely ever since I had returned home from my Native American cultural class, not to mention the weird phone call I received just before I left, full of little pauses instead of our usual fast-paced communication. Now that I was home she had been pretty much ignoring me completely, then comes this strange question. Four Huge Mistakes Ebay Sellers Make (Even Some Moderately Successful Ones) No matter how many times I see it happening, I'mconstantly amazed at the number of people who areliterally throwing money away by making incrediblysimple mistakes when they sell items in an onlineauction. Over the last seven years, I've been making a greatliving buying and selling products on eBay and otheronline auction sites, and I've perfected a techniquethat pretty much guarantees anyone can start making aprofit right away. How To Cut Your eBay Fees By More Than 90% Now, are you ready for the REAL TRUTH about selling on eBay?It's simple; don't list too many items for sale using their auction format. Instead, set up one of their stores. Do You Pay Taxes On eBay Income? Q: I read your last column about paying income tax on eBay sales if you are doing it as a business, but as someone who only sells on eBay occasionally I'm still confused if the IRS rules apply to me. Can you tell me more? -- Norman L. Ten Sure Fire Ways To Lose Bidders The way some auction sellers approach their auctions, it's clear there are as many ways to lose bidders as there are to skin a cat. If you spend enough time in the auctions you'll see a lot of basic mistakes, but the question remains: why do so many people consistently make the same mistakes over and over again. Can You Really Make Money Selling New Release CDs & DVDs On eBay? Being an active eBayer, I am often being asked about products to sell. A common question is "Where can I purchase products such as new release CD's DVD's and Video Games for Playstation and X box at a 75% to 100% discount. Are You an Ebay Shopper? As I write this article, I am keeping an eye on an item on eBay. Do I have to keep an eye on it? No. Effective Auction Listings - How To Create Them Once you've created the best possible title for your item, you will move on to writing your auction description. Here, you have more space to give a detailed description of the item you are selling in the body of your auction. Online Auction Sellers - Seize Control Of Your Business! As the online auction model of business continues to evolve toward a more commoditized, corporate marketplace, it is time for online auction sellers to seize control of their business, before it's too late.In this article we will highlight some effective steps you can take to shift control back to your own business. Importing Products to Sell on eBay The interesting thing about online buyers is they are extremely price sensitive. A survey done by Forrester Research shows that 73 percent of surveyed online buyers expect prices on the Internet to be cheaper than in stores. Dropship Your Way To Ebusiness Success Q: I would like to start my own eBay business, but I really don't want to invest in a ton of inventory until I can get a better handle on what might or might not sell. I read another column about dropshipping, but I'm still a little fuzzy on how the whole process works.
|
| home | site map |
| © 2006 |
