Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:
Google

Marketing Week

Yahoo, WPP form advertising partnership
Forbes, NY - 4 hours ago
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Yahoo and WPP in Partnership New York Times
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Adweek

Online Advertising Revenues Rising
InformationWeek, NY - 1 hour ago
By Antone Gonsalves Compared to 2006, revenues rose by 26%, the Interactive Advertising Bureau said in a report released with PricewaterhouseCoopers. ...
Internet Advertising Tops $21 Billion In '07 Streaming Magazine
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This is Money

ITV battles advertising downturn
BBC News, UK - 22 hours ago
ITV has predicted that advertising revenue will not grow during the first half of 2008 as the UK economy slows. However, executive chairman Michael Grade ...
ITV says outperforming a tough advertising market Reuters
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Independent, UK - 11 hours ago
By Sarah Arnott ITV is predicting flat advertising revenue for the first half of this year, but is still expecting to outperform the 1 per cent fall ...
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ITV revenue up, ad income stable Digital Spy
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Brighton school district begins advertising
MLive.com, MI - 6 hours ago
By Lisa Carolin The Brighton school district has set aside $25000 to pay for advertising that it hopes will help lure new schools-of-choice students to the ...


BriefingsDirect Insights analysts probe future of online ...
ZDNet - 14 hours ago
The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a ...


BofA extends TV advertising campaign
Bizjournals.com, NC - 16 hours ago
The advertising encourages consumers to achieve their financial goals through savings and planning. "Americans across all income and education levels are ...


Netherlands tackle false advertising
Radio Netherlands, Netherlands - 15 hours ago
The Dutch Ministry of Finance is going to increase the fines for credit companies and mortgage lenders using misleading of false advertising. ...


Protest against JB?s outsourcing of advertising
Malaysia Star, Malaysia - 11 hours ago
By FARIK ZOLKEPLI JOHOR BARU: The Johor Baru Chinese Chamber of Commerce and Industry (JBCCCI) is protesting against the outsourcing of advertising by the ...


GameSHOUT

Google social network ad business "improving": Brin
Reuters - 9 hours ago
By Steven Scheer and Rebecca Harrison JERUSALEM (Reuters) - Google Inc co-founder Sergey Brin said on Thursday advertising on social networking sites such ...
Social networking sites keen in online advertising Merinews
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Facebook may consider bids from Microsoft and Google GameSHOUT
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