Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:

The Saginaw News - MLive.com

GM to stop advertising on Super Bowl; says price hike makes ads too expensive
Washington Post
The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network broadcasting the game. ?We understand the reach the Super Bowl provides, but with the significant increase ...
GM Drops Another Advertising Bombshell -- On the Super BowlForbes
GM Says It Won't Advertise During Next Super Bowl GameBloomberg
GM won't buy Super Bowl ads in 2013Detroit Free Press
The Saginaw News - MLive.com -msnbc.com
all 288 news articles »


Christian Science Monitor

Advertisers and Facebook face an uphill battle. But it could be worth it.
Christian Science Monitor
General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ...
7 Big Facebook Advertising Stories Before the IPOClickZ
4 Ways to Rethink a Facebook Advertising CampaignSearch Engine Watch
Is Advertising on Facebook Worth the Expense?TIME
Datamation
all 14,321 news articles »


CIO Today

Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Advertisers weigh in on the value of Facebook adsExaminer.com
Study: Nearly half of Facebook users never click adsDigitaltrends.com
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
AdAge.com -Business Insider -New York Times
all 182 news articles »


USA TODAY

How powerful is a Facebook "like" for advertisers?
CBS News
But another big number may be more important to advertisers: the number of times Facebook users "like" something. Facebook executives have been traveling around the country, trying to convince investors that their company can make money.
Facebook's biggest problem is that it's a media companyWashington Post
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
Facebook sparks divide: GM, Ford advertising strategies divergeDetroit Free Press
Wall Street Journal -Chicago Tribune -MarketWatch (press release)
all 939 news articles »


Seattle Post Intelligencer (blog)

Skechers Advertising a Little too Sketchy For FTC
Daily Disruption
?The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.? A Shape-ups ad telling consumers to ?Shape Up While You Walk,? and ?Get in Shape without Setting Foot in a Gym,? and claiming ...
Skechers agrees to pay $45 million to settle charges of sketchy advertising of ...Seattle Post Intelligencer (blog)
Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegationsThe Star-Ledger - NJ.com
Delaware joins settlement with Skechers USA over deceptive advertisingWGMD Radio
MarketWatch (press release) -CBS News -Wall Street Journal
all 442 news articles »


SMBs get $1.7 Billion in Online Co-op Advertising, According to New Research ...
San Francisco Chronicle (press release)
Williamsburg, VA (PRWEB) May 18, 2012 In a report released this week, Borrell Associates estimates that co-op advertising has finally filtered into the digital media space to the tune of $1.7 billion in available dollars. Co-op advertising involves an ...

and more »


HnyB Insights Predicts Global Social Advertising Market to Touch $114.5Bn by 2020
PR.com (press release)
Social Advertising Strategy and Outlook, 2012 - 2020 released by HnyB Insights predicts consistent growth in Global Social Advertising revenue and the market is projected to reach $114.5Bn by 2020. Ahmedabad, India, May 19, 2012 --(PR.com)-- HnyB ...

and more »


Puget Sound Energy Awarded National New Marketer of the Year at Asian American ...
MarketWatch (press release)
SEATTLE, May 18, 2012 (BUSINESS WIRE) -- Puget Sound Energy (PSE) was recognized at the Asian American Advertising Federation (3AF) Creative Excellence Awards on May 16. As the leading supplier of energy to the Puget Sound region of Western Washington ...
Asian American Advertising Federation (3AF) announces 2012 Creative Excellence ...Asianjournal.com

all 5 news articles »


England hired as Hereford Association advertising coordinator
CattleNetwork.com
Jessica England, Columbia, Mo., has been selected as the new Hereford Publications Inc. advertising coordinator. England graduated in May with a bachelor's of science degree in agricultural journalism from the University of Missouri.

and more »


Vizu Provides Proof Points for Social Media Advertising
San Francisco Chronicle (press release)
Announces Initiative to Benchmark the Brand Building Efficacy of Different Social Media Tactics and Channels San Francisco, CA (PRWEB) May 18, 2012 Vizu Corporation, an online ad technology company that enables advertisers and publishers to measure and ...

and more »

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